Even Meta’s own metrics show that UGC out-performs traditional creatives by up to 70% but it’s expensive, inconsistent, and slow to scale. But with AI UGC you can:
✅ Create unlimited ad variations in minutes, not weeks
✅ Test and iterate faster than your competitors
✅ Generate realistic influencers that cost a fraction of real creators
This is why the smartest ecommerce brands and agencies are already shifting their ad budgets into AI-powered UGC. In this playbook, I’ll show you the exact process to:
1️⃣ Build your own AI influencers (with products and clothing)
2️⃣ Write high-converting ad scripts with AI (+ steal winners from competitors)
3️⃣ Add realistic voices
4️⃣ Generate ads that look and feel real — ready to scale immediately
👉 Let’s dive in and start by creating your first AI avatar.
Step 1: Creating an influencer for your brand
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Choose an avatar to represent your brand
Instructions
▶Create an account with Speel (best AI UGC tool for realism)
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▶Create a project and select an avatar
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Step 2: Personalising your creator
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Have the avatar hold your product, wear your clothes and truly represent your look
Instructions
▶Have them hold your product
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▶Change their outfit
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▶Other personalisation options
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Step 3: Writing a killer script using AI
( +stealing winners from competitors)
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Why waste time and money trying to mastermind your own creatives, when you can just let Ai do it and steal proven creatives from your competitors?
Instructions
▶Use my viral ad script prompt for ChatGPT
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Access it here: https://docs.google.com/document/d/1T5_Wyisj-LmsnzUDuQJVAU4SG5EZaVpep-c3ABoeTqE/edit?usp=sharing
▶Steal winners from competitors using the Meta Ads Library
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Open Meta Ad Library: https://www.facebook.com/ads/library
Pick the right competitors
Apply practical filters
Identify likely winners
Keep the hook as closely as you can
Translate to suit your brand
Create variants
Ship, don’t stew
▶1) Open Meta Ad Library
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Click this link → https://www.facebook.com/ads/library
▶2) Pick the right competitors
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Choose 3–10 brands 1–5× your size (proxy via Similarweb traffic, IG followers, Shopify app reviews).
Skip giants; their wins may not translate to your budget/speed.
e.g. if you’re a sneaker brand doing $10k per month, don’t choose Nike
▶3) Apply the right filters
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Active status: Active
Platform: Facebook + Instagram
Media type: Video (or Carousel if that’s your format)
Optional: Language = your market language.
▶4) Identify likely winners
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Look for “Ad started running on” ≥ 21 days (good) and ≥ 45 days (strong). Bad ads die fast.
Multiple versions of the same ad = ongoing spend/testing.
Same angle reused across formats/countries = scaling signal.
▶5) Keep the hook as closely as you can
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The hook (first 1–2 seconds) is usually the biggest driver of performance.
Keep the structure, tone, and pacing of competitor hooks, but swap in your product/problem.
Look for hooks that create curiosity, urgency, or pattern interrupts.
Don’t copy word-for-word — adapt to your brand/product.
Examples:
Competitor hook:
“Give me 17 seconds if you never want to deal with foot pain again.”
Your sneaker brand hook:
“Give me 17 seconds if you never want sore feet after a night out again.”
▶6) Translate to suit your brand
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Keep the proven angle + structure, but swap in your product, audience, and offer.
Match language, tone, and visuals to your niche.
Use your own proof points (reviews, features, promos).
Goal: same framework, different identity.
Examples:
Competitor ad:
“People are obsessed with these $150 runners — they’re light, breathable, and last forever.”
Your sneaker brand:
“People are raving about these $89 sneakers — built for all-day comfort and made with recycled materials.”
Step 4: Bring the script to life with AI voice actors
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Turn words into voices that sell — pick from our proven creator library, upload your own audio, or record yourself and let the AI transform it.
Instructions
▶Select from Speel’s voice actor library
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▶Upload your own
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▶Transform your voice into any actor’s using Speel’s voice changer
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Step 5: Directing your video
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Control your avatar’s movements, vibe and actions as they deliver your script
Instructions
▶Steal these copy paste directions for every occasion 👇
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Person smiling softly, shifting weight slightly while holding product in one hand
Actor speaking with raised brows and subtle nods for emphasis
Woman leaning forward slightly with warm smile and relaxed gestures
Person tilting head occasionally, maintaining steady eye contact
Actor gesturing naturally with one hand while the other rests on the table
Man looking around briefly, then back to camera with confident tone
Person smiling mid-sentence, adding small laugh for authenticity
Woman adjusting product in hands as if showing it to a friend
Actor gesturing outward with both hands, then relaxing to neutral
Person speaking with casual half-smile, slight shoulder movement for energy
Step 5: The final product!
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Now for the fun part! Hit generate and watch your creation come to life, ready to sell!
Instructions
▶Generate, sit back and relax
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Check these examples for inspiration:
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👉 Create hyper realistic AI UGC content for ads and socials: https://www.speel.co/?utm_source=ig_lm
