Master Prompt Formula for
Product CGI
[Product type] in [setting or environment], [camera movement] with [angle], [lighting and mood], [style reference], cinematic, high detail, realistic CGI, product-focused
Example:
Luxury perfume bottle on marble pedestal, camera slowly rotates around product with dramatic side lighting, close-up shot, moody shadows, golden hour style, hyperreal CGI, inspired by Apple ads
🎥 Camera Movements for Product CGI (with Keywords)
| Movement Name | Prompt Phrase Example | Use Case |
| Orbit / Rotate | "camera rotates 360° around the product" | Showcase all angles of product |
| Push-in | "slow push-in toward the product" | Highlight details / packaging |
| Pull-out | "camera pulls away to reveal full | Dramatic reveals, transitions |
| Crane up/down | packaging" "crane up from bottom to top of product" | Emphasize height or vertical elements |
| Tilt down/up | "camera tilts down over the product" | Reveal branding or unique top |
| Top-down pan | "overhead camera pans slowly across product" | view Flat-lay or luxury overview |
| Slide / Track | "camera slides sideways past product" | Tech-style sleek motion |
| Zoom in/out | "camera zooms into product label" | Draw focus to logo/text |
| Rotation-in- | "product rotates while camera is static" | Best for floating / spotlight looks |
| place POV reveal | "POV reaching to grab the product" | Lifestyle integration |
Camera Angles to Pair with CGI Products
| Angle Name | Prompt Add-on | When to Use |
| Close-up | "close-up on product texture" | Show materials, texture, branding |
| Macro | "extreme close-up of surface" | Skin creams, tech finishes, small detail |
| Medium angle | "eye-level view of product" | Balanced, standard ad look |
| Low angle | "low angle to emphasize power" | Luxury, bold packaging |
| Top-down / Flatlay | "flat lay shot from overhead" | Beauty, packaging reveal, minimalism |
| Dutch angle | "tilted angle for creative style" | Edgy fashion or concept shots |
| Backlit silhouette | "backlight with rim light edge" | Elegant reveal, perfume, watches |
Creative CGI Video Ideas
| Concept | Prompt Template |
| Floating in Light Box | Product floating mid-air, camera orbits, spotlight highlights, black backdrop |
| Cinematic Pouring Effect | Liquid (e.g. oil, perfume) pouring, slow-motion, macro angle |
| Futuristic Turntable Reveal | Product on rotating base, neon background, reflections on surface |
| Nature vs Tech Contrast | Camera slides across product in moss/forest vs sleek backdrop |
| Luxury Spa Vibe | Steaming water, marble tiles, smooth tracking over bottle, candlelight mood |
Keywords for Better CGI Generation
| Category | Keywords to Use |
| Lighting | backlight, soft shadows, moody lighting, rim light, studio spot, dramatic contrast |
| Materials | reflective surface, chrome, matte black, glassy, brushed aluminum, velvet, marble |
| Effects | water droplets, glowing edges, soft mist, particles in light beam, steam, shimmer |
| Style | product photography, luxury packaging, hyperreal, cinematic CGI, Apple-style ad |
| Background s | white studio backdrop, black void, nature-inspired set, modern shelf, floating scene |
Master Prompt Example
Matte black wireless earbuds floating above a stone pedestal, camera orbiting 360 degrees, dramatic spotlight casting soft shadow on white background, macro angle reveals brand logo, cinematic Apple-style CGI, moody and modern
30+ Camera Movements to Use in Prompts
| Movement Type | Description for Prompt |
| Pan left/right | "camera pans left", "camera pans right" |
| Tilt up/down | "camera tilts up", "camera tilts down" |
| Dolly in/out | "camera dollies in slowly", "camera dollies out dramatically" |
| Crane up/down | "camera cranes up from ground level", "camera cranes down from sky view" |
| Push-in | "camera pushes in slowly toward subject’s face" |
| Pull-out | "camera pulls out to reveal landscape" |
| Tracking shot | "camera tracks behind the subject walking" |
| Orbit shot | "camera orbits around the subject in 360" |
| Handheld | "handheld camera shakes gently, raw documentary style" |
| POV | "POV shot from character’s eyes" |
| Zoom in/out | "zoom in on expression", "zoom out to wide view" |
| Dutch angle | "slight dutch angle for unease" |
| Static shot | "static wide angle shot" |
| Steadicam | "smooth steadicam following subject" |
| Time-lapse | "time-lapse of sunset over cityscape" |
| Slow motion | "slow motion raindrops hitting pavement" |
| Rack focus | "camera rack focuses from flower to face" |
| Over-the-shoulder | "over-the-shoulder angle watching crowd" |
| Aerial shot | "aerial drone shot of desert landscape" |
| Wide tracking | "wide shot, camera tracks sideways with subject" |
Camera Angles You Can Combine
| Angle Name | Prompt Example |
| Low angle | "from low angle looking up" |
| High angle | "from high angle looking down" |
| Eye-level | "at eye level" |
| Overhead | "top-down overhead view" |
| Worm’s eye view | "extreme low angle" |
| Bird’s eye view | "bird’s eye perspective" |
| Dutch angle | "off-kilter dutch angle" |
| Close-up | "tight close-up on expression" |
| Medium shot | "medium shot from side" |
| Wide shot | "wide establishing shot" |
| Extreme wide shot | "vast landscape with subject small" |
Keywords for Realism & Style
flickering neon, moody backlight, heavy snowfall, foggy morning, dusty sunset
Runner, Wong Kar Wai aesthetic, vintage lens distortion, bokeh background
surreal