Katelyn Bourgoin is a marketer by trade and a 4X founder by choice.

Her specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

She’s been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth."

Katelyn runs her own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, she’s been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more.

That's her professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that she’s been in the game long enough—and made enough mistakes along the way—that she knows some stuff.

Katelyn founded Customer Camp because she was sick and tired of watching smart people struggle.

We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.